What is hard seltzer, and why is everyone freaking out about it?
Hard seltzer is also not new. In fact, the first big hard seltzer brand arrived when many of you - today’s hard seltzer drinkers weren’t even born yet. Ha! Remember Zima?
Easiest explanation as to what it is? It's seltzer water, cane sugar fermented into alcohol. The masses love it for convenience and the healthier aspect it perceives.
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