PRIMER BLACK CHERRY ELECTROLYTE CHARGED HARD SELTZER VARITY ABV 12oz 9PK CANS

What if you wanted to keep drinking but also want to slow down on your alcohol intake? PRIMER is a new-to-market seltzer brand that allows you to enjoy your favorite flavors while choosing the level of ABV inside the can. With large numbers on the outside: 0, 5, or 8, you can easily distinguish which can contain what percent ABV.

Plus, each can is intended to deliver a hydration base, with electrolytes packed into every sip. The simple grey cans paired with the flavor represented through the large number create a simple packaging system that's still impactful. So whether you want to drink up or slow down, these cans make it easy to decide.